As in the other editions, the Buy Emilia Romagna 2015 promoted by Confcommercio-Imprese per l’Italia dell’Emilia Romagna and by the Regional Federations of Tourism (Faita, Federalberghi, Fiavet, Fipe) in collaboration with Apt Servizi (Regional Tourist Board), with the patronage of Enit – Agenzia Nazionale del Turismo, has proven to be the most important and qualified event for the commercialization of the regional tourist offer. This year the event confirmes also its special relationship with the City of Bologna, through the involvement of Genus Bononiae. Musei nella Città, Bologna Welcome and, this year, FICO Eataly World.
For this edition, 77% of international buyers came from the European market, 22% from North and South America (including 12 buyers coming from the United States), and 1% from the Asian market.
The turnover of the buyers attending the event was high, as in the other editions (65% of the buyers who participated came for their first time). This turnover has contributed in the last 20 years to confirm the Buy Emilia Romagna as a laboratory to intercept the flows of international tourism, to anticipate the trends for next seasons, and to promote the new regional tourism offer to foreign markets.
After the briefing to welcome the buyers – held in the evening of Monday, April 27 at the Biblioteca Sala Borsa in Bologna – the buyers attended between Tuesday 28 and Wednesday 29 April, seven two-day educational tours along the region. The educational tours allowed the buyers to know and experience the excellences of the territory enhanced by the regional tourism project “Via Emilia-The Italian Lifestyle Experience” developed by Apt Services for the Expo Milano 2015: from culture to the Food Valley, from the Unesco World Heritage Sites to the Romagna’s Riviera, from the Wellness Valley with its active holidays, from the music to the big brands of the Motor Valley.
The two workshops dedicated to the trading were held on Thursday April 30th at the Palazzo Re Enzo. More than seventy regional tourism operators had met the international tours operators.
The twentieth edition of the BUY Emilia Romagna ended with an evening dedicated to the enogastronomy at the Mercato di Mezzo in Bologna, in partnership with FICO Eataly World.