Buy Emilia Romagna, now in it’s twenty-third edition, is an event designed to upgrade the tourism offer of Emilia Romagna in foreign markets and support regional operators in the marketing of their products.

Since 1995, the Buy Emilia Romagna, promoted by Confcommercio Emilia Romagna, in collaboration with APT Servizi and ENIT, has brought over 2,500 Tour Operators to Emilia Romagna and involved more than 2,000 operators from our region.


The buyers and sellers meeting workshop will be held on April 10 in Bologna. In the morning the meetings will be scheduled according to a specific agenda that takes into account the preferences expressed by the operators during registration, while in the afternoon there will be the opportunity to meet freely.

  • BUYERS (foreign operators interested in buying tourism products from our region)

The main target is T.O. specialized on specific products or taylor made oriented. These are operators who take advantage of the flexibility of the regional tourism offer and are able to enhance the characteristics of excellence.

  • SELLERS (tour operators in Emilia Romagna)

The operators of the offer are exclusively regional, expression of the different tourism products of Emilia Romagna.


The strength of the Emilia Romagna offer is the breadth of the attractive proposals for the various foreign markets and the possibility of combining the various products in a flexible way to customize the tourist experience.

In order to present the integrated regional offer, the program provides for the guest buyers, two days of educational tour that precede the workshop.

Educational tours will be organized to introduce buyers to the tourist excellence of destinations and regional brands, it will also be a great opportunity to discover many different tourism products and meet local sellers.