This tourism region, well renowned for the Adriatic
coast, offers the international trade many
other opportunities to develop packages and specialized
stays: from art
cities with enchanting atmospheres and valuable
cultural resources, to the Apennine
resorts towards Tuscany where to play active
holidays, to the many
spa resorts where tourists can practice wellness
or enjoy relax. This is the cradle of famous food products
like Parma ham, Parmigiano Reggiano cheese, as well as
global brands like Ferrari,
Maserati,
Lamborghini,
Ducati.
It's this mixture of beach fun, gastronomic pleasures,
open-air activities, culture, art, and technology which
gives the shape to our way of intending "joie de
vivre".
Beside the pleasures and the relax of the coast, there
is much to be discovered in Emilia
Romagna. It is a region that allows to undertake
a journey in 2 millenniums of history, in cities which
combine the magnificence of byzantine, medieval and renaissance
treasures with the modern services of metropolitan areas.
In the old towns of Bologna,
Parma,
Modena,
Ferrara,
Ravenna, Rimini,
Reggio
Emilia, Forlì-Cesena and Piacenza
it's possible to taste the typical Italian "atmosphere":
the artistic and cultural inheritance of the ancient Romans,
of the Italian noble dynasties mixed with authentic hospitality
and the delight of a food & wine tradition famous
all over the world.
Emilia Romagna has an heritage to be discovered without
hurry and without the confusion of the "big"
art cities: this is the way these cities offer themselves
to their guests and this is the way we will propose them
to the tour operators who will participate this year to
the BUY
Emilia Romagna event.
It is a land full of attractions: from the music of Verdi
and Pavarotti
to the suggestive atmospheres of the film makers
Fellini and Bertolucci.
The University of Bologna,
attracting since nine centuries students from all over
the world has created a unique "crossroad" of
knowledge, people, ideas, styles and flavours.
A crossroad which has given hospitality since the Middle
Ages to travellers and tourists, businessmen and, today
as yesterday, to pilgrims who move along ancient roads
as the Romea and the Francigena in direction of Rome.
An efficient transport system of highways, roads, railways
and airports makes Emilia Romagna the principal access
door to the best Italy offers. In 80 minutes from Bologna
it's possible to reach Venice, Verona, Mantova, Vicenza.
"Hub" of an Art Cities District unique in the
world
The Tourist Region 2007
- 1st region for Italian bednights
- 3rd region for beds in accommodation structures
- 1st region for beds in hotels
- 1st region for occupancy rate (bednights in available
beds)
|
Total |
Foreigners |
| ARRIVALS |
7.7 milions |
1.8 milions |
| BEDNIGHTS |
36.3 milions |
8.4 milions |
Main countries of origin:
ARRIVAL: Germania (23%), Francia (10%), Svizzera e Liechtenstein (8%) Regno Unito (6%), USA e Russia (4%)
BEDNIGHTS: Germania (28%), Francia (9%), Svizzera e Liechtenstein (9%), Paesi Bassi (5%), Russia (4%), Regno Unito (4%), Austria (4%)
|
Total |
5*+
4* |
3* |
2*+1* |
| HOTELS |
4.648 |
325 |
2.316 |
2.007 |
| ROOMS |
149.333 |
21.333 |
85.800 |
42.189 |
*Fonte: Istat, Ufficio Studi, Programmazione e Marketing
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