This tourism region, well renowned for the Adriatic coast, offers the international trade many other opportunities to develop packages and specialized stays: from art cities with enchanting atmospheres and valuable cultural resources, to the Apennines resorts towards Tuscany where to play active holidays, to the many spa resorts where tourists can practice wellness or enjoy relax. This is the cradle of famous food products like Parma ham, Parmigiano Reggiano cheese, as well as global brands like Ferrari, Maserati, Lamborghini, Ducati.

It's this mixture of beach fun, gastronomic pleasures, open-air activities, culture, art, and technology which gives the shape to our way of intending "joie de vivre".
Beside the pleasures and the relax of the coast, there is much to be discovered in Emilia Romagna. It is a region that allows to undertake a journey in 2 millenniums of history, in cities which combine the magnificence of byzantine, medieval and renaissance treasures with the modern services of metropolitan areas.

In few words:
5 key reasons to choose Emilia Romagna for your business :

• Easy to reach -  Centrally located in Europe, Emilia Romagna is easy to reach by air to Bologna, Rimini, Forlì and Parma airports and through a spread network of motor and railways.
  
  
•  Genuine Italian experience -  Emilia Romagna matches perfectly with the expectation of a classic holiday in Italy: century-old cities with fine architecture, gently rolling landscape spotted with picturesque villages, charming accommodation facilities and lively cultural events. In this sense, Emilia Romagna offers a genuine Italian experience off the beaten tracks: friendly and easy going people, mouth-watering cooking, well preserved traditions, high quality of life.
  
  
• Tradition in hospitality : in 150 years of hospitality, Emilia Romagna has developed a highly qualified, professional and reliable tourism industry specialised in welcoming and cocooning visitors. Since the 19th century,  the Emilia Romagna Region  is one of the most popular tourist destinations in Europe with over  4.500 hotels (from 1 to 5 stars), 288.000 beds in hotels and 640.000 in apartments, B&B, agritourism and campsites. In 2009 Emilia Romagna welcomed over 8.6 millions visitors.
  
  
• special interest offers -  Emilia Romagna offers an amazing variety of high quality products:  all year round opportunities to taste  fine eating and experience the slow food philosophy, the motor valley visits; the traditional opera houses in Piacenza, Parma, Reggio Emilia, Modena, Bologna, Ferrara and Ravenna  together with testimonials such as Giuseppe Verdi, Arturo Toscani and Luciano Pavarotti witness how the interest in opera is deep-rooted in Emilia Romagna since the 18th century; a great season of festivals and concerts with Ravenna Festival, Verdi Festival and Ferrara Musica.
  
  
• The Grand Tour  - Due to its central position EMILIA ROMAGNA is the best base to discover North and Central Italy
  

Tourism indicators

*Fonte: ERMES- Statistiche Emilia Romagna 2009

*Fonte: ERMES- Statistiche Emilia Romagna 2010

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